If you click on an Instagram Reels post, a Post Details Side Drawer will open on the right. The post is displayed at the top of the drawer, including the original day and time of the post (listed by your time zone).
You will see graphs for the following metrics:
- Impressions: Number of times the reel starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays.
- Likes: Number of likes on the reel.
- Comments: Number of comments on the reel.
- Shares: Number of shares of the reel.
- Saves: Number of saves of the reel.
- Engagement: Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments.
- Reach: Number of unique accounts that have seen the reel at least once. Reach is different from impressions, which can include multiple views of a reel by the same account.
You can filter the graph for each metric by the:
- First 7 days since the post was published (First 7D)
- First 30 days since the post was published (First 30D)
- Lifetime of the post
- (Default) Time frame selected in the Date Picker (In Time Period)
External Resources
Related Help Center Pages
Meta Information
Application Build: UI 2.0.122 / API 2.0.94