If you click on an Instagram post, a Post Details Side Drawer will open on the right. The post is displayed at the top of the drawer, including the original day and time of the post (listed by your time zone).

Instagram metrics are organized by album, which is a group of up to 10 photos and videos in a single post.

You will see graphs for the following metrics:

• Impressions: Total number of times the album has been seen.
• Engagement
  • Engagement: Sum of likes, comments, and saves on the album.
  • Like Count: Count of likes on the album, including replies on comments. Excludes likes on album child media and likes on promoted posts created from the media.
  • Comment Count: Count of comments on the album. Excludes comments on album child media and the media's caption. Includes replies on comments.
• Reach: Total number of unique Instagram accounts that have seen the album.
• Saves: Total number of unique Instagram accounts that have saved the album.

You can filter the graph for each metric by the:

• First 7 days since the post was published (First 7D)
• First 30 days since the post was published (First 30D) 
• Lifetime of the post
• (Default) Time frame selected in the Date Picker (In Time Period)

External Resources

• IG Media Insights
• IG Media

Related Help Center Pages

• Post Details
• Side Drawer
• Date Picker

Meta Information
Application Build: UI 2.0.81 / API 2.0.90