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Post Details - Facebook (Side Drawer)

Alembic Admin
Updated

If you click on a Facebook post, a Post Details Side Drawer will open on the right. The post is displayed at the top of the drawer, including the original day and time of the post (listed by your time zone).

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You will see graphs for the following metrics:

  • Impressions: The number of times your post entered a person's screen. Posts include statuses, photos, links, videos, and more.
  • Impression Details (NOT expanded by default)
    • Unique: The number of people who had your post enter their screen.
    • Organic: The number of times your posts entered a person's screen through unpaid distribution.
    • Organic Unique: The number of people who had your post enter their screen through unpaid distribution.
    • Paid: The number of times your post entered a person's screen through paid distribution, such as an ad.
    • Paid Unique: The number of people who had your post enter their screen through paid distribution, such as an ad.
  • Engagement
    • Engaged Users (NOT expanded by default): The number of people who clicked anywhere in your posts.
    • Engaged Fans (NOT expanded by default): People who have liked your Facebook Page and engaged with your post.
  • Shares: The number of times your post was shared.
  • Comments
    • Total Comment Count (NOT expanded by default): The number of times your post was commented on.
  • Video View Information (NOT expanded by default)
    • Video Views: The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. This includes live views.
    • Video Length: The length, in milliseconds, of a video post.
    • Avg. Watch Time: The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25, 2016. Returns 0 for re-shared videos.
    • View Time: The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for re-shared videos.
    • View Time Organic: The total time, in milliseconds, your videos played by organic reach. Returns 0 for re-shared videos.
  • Demographics
    • View Time - Age & Gender: The total time, in milliseconds, your videos played for your top audiences, by age and gender.
    • View Time by Country: The total number of minutes your videos played for your top 45 locations, by country.
  • More Video Metrics (NOT expanded by default): Expand to show additional analytics (see External Resources for details).
  • More Impression Metrics (NOT expanded by default): Expand to show additional analytics (see External Resources for details).
  • More Reaction Metrics (NOT expanded by default): Expand to show additional analytics (see External Resources for details).
  • Click Metrics (NOT expanded by default): Expand to show additional analytics (see External Resources for details).

You can filter the graph for each metric by the:

  • First 7 days since the post was published (First 7D)
  • First 30 days since the post was published (First 30D) 
  • Lifetime of the post
  • (Default) Time frame selected in the Date Picker (In Time Period)

 

External Resources

 

Related Help Center Pages

 

Meta Information
Application Build: UI 2.0.81 / API 2.0.90

 

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