The Intelligence dashboard provides a text summary of the impact your media mix is having on downstream conversions, so you know what to double-down on or try next. It is based on the causal chains identified in the Causal dashboard.
Navigate to Intelligence
Click Intelligence in the navigation bar.
The Intelligence dashboard consists of the following tabs:
By default, the Intelligence dashboard is set to Quarter. It summarizes for you the causal chains that were found in the 3 months corresponding to your current fiscal quarter, in prose (to set your fiscal year, go to Calendar Settings). To look at a previous quarter, you can click on the 'back' arrow in the Date Picker in the upper right-hand corner.
Navigate to different time slices (e.g., Month, Quarter, etc.) by selecting the appropriate tab.
Month & Quarter
The Quarterly Intelligence Briefing and Monthly Intelligence Briefing are LLM-generated summaries based on the causal chains that the Alembic system detected within the given time period. Extracted are the top 5 key themes that drive conversion, including both relevant details of the marketing and sales events and actionable recommendations where appropriate.
Note that the LLM is not doing any of the analysis; instead, it is pulling the themes from the causal chain analysis.
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Application Build: UI 2.0.361 / API 2.0.112