25 August 2025

v2.0.380 🚀

New 💡

• Updated Salesforce page, clearer access to data
• New Brand Health feature, providing access to daily brand sentiment. (Premium Feature)
• Custom Intelligence Reports now available. Users can now search causal chains and generate a custom Intelligence Report
• New Documents page, providing access to custom reports

 

27 May 2025

v2.0.352 🚀

New 💡

• Enjoy a refreshed look and feel for the Causal page 
  • Layout is cleaner with improved chain visualizations 
  • Total number of causal chain results at the top of the page 
  • Date picker at the top, to select the date range of the causal chains that are displayed 
  • Sort causal chains by start date, end data, and revenue in ascending and descending order, to make it easier to find what you’re looking for 
  • The filter and sort functionality is now in a drop down for ease of using the page
• New functionality to search the casual chains and generate a custom intelligence brief based on that search 
  • Please note that the feature is gated to only super admin users for the next few days, while we continue to test the output and ensure that we are comfortable with taking the human out of the loop, which is what we have in place today with the Intelligence Briefs
• Intelligence page got a few small updates
  • Improved look and feel of the page
  • Read generated custom intelligence briefs, print them (or export to PDF), and delete them

 

01 November 2024

Version: UI 2.0.308 / API 2.0.110 🚀

New 💡

• Customers can now receive notifications via the platform, which can include release updates, or other in platform communications. 

• Updates were made to the Observe dashboard to make it easier for customers to understand what they are seeing. This includes new labels for third-party events (updated table labels and drawer titles), added the list of mentions to the narrative detection drawers, and updates to the generic headline (i.e. “Narrative 12235”) with a new LLM summarized version. 

 

25 July 2023

Version: UI 2.0.199 / API 2.0.98 🚀

New 💡

• The Observe dashboard now highlights periods of heightened activity (a preponderance of simultaneous correlations) and indicates whether they exhibit annual seasonality or not
• Show Dimensions in the Optimize dashboard now includes individual-level search keyword and on-site search events
• Users can choose to take over existing accounts (data continuity) or start fresh when re-linking Facebook, Instagram, and LinkedIn accounts that were previously linked by someone else

 

13 June 2023

Version: UI 2.0.198 / API 2.0.95 🚀

New 💡

• Users can now see at a glance what types of events are included in a correlation in the table view of the Observe dashboard

 

1 June 2023

Version: UI 2.0.194 / API 2.0.95 🚀

New 💡

• Side Drawer for web mention and article share events (Observe dashboard)

 

30 May 2023

Version: UI 2.0.193 / API 2.0.95 🚀

Fixed 🛠

• Media Library sorting by Post Time fixed

 

4 May 2023

Version: UI 2.0.184 / API 2.0.95 🚀

Fixed 🛠

• Top Sources and Top Browsers in Shortlink Analytics are empty
• Disable linking new Twitter accounts

 

20 April 2023

Version: UI 2.0.179 / API 2.0.95 🚀

New 💡

• Shortlinks users can now see detections & correlations for clicks in the Observe dashboard
• New Side Drawer in the Optimize dashboard lets you drill deeper into what’s working and what's not (and when)

 

10 April 2023

Version: UI 2.0.171 / API 2.0.95 🚀

Fixed 🛠

• Deleting a Web Report Filter in 3rd Party Media doesn't remove the report it's based on
• List of past events in Web & Apps Surge Side Drawer for conversion spike events is not empty

 

29 March 2023

Version: UI 2.0.166 / API 2.0.95 🚀

New 💡

• Mentions are now grouped by their narratives in the 3rd Party Media Surge Side Drawer
• Ability to distinguish overlapping annotations by degree of color saturation (darker = more annotations)

Fixed 🛠

• 3rd Party Media Settings tables fit within the bounds again

 

28 March 2023

Version: UI 2.0.165 / API 2.0.95 🚀

New 💡

• Users can now see and act on their logged-in sessions in the updated Profile & Settings page

Fixed 🛠

• Hovering over orange lines in Observe only shows correlations for that date

 

7 March 2023

Version: UI 2.0.151 / API 2.0.94 🚀

New 💡

• Correlations in the Observe dashboard are now split out into separate rows according to their length (1-5 Days, 6-14 Days, 15+ Days), in preparation for the new algorithm
• Ability to add custom labels to individual-level web source and webpage visit events in the Optimize dashboard
• Adobe Analytics users can now see detections & correlations for unique visitors in the Observe dashboard

 

28 February 2023

Version: UI 2.0.148 / API 2.0.94 🚀

New 💡

• Users can now see possible halo or dependencies for events in the Optimize dashboard
• Show Dimensions in the Optimize dashboard now includes individual-level web source and webpage visit events
• Adobe Analytics and Google Analytics users can now see detections & correlations for interactions in the Observe dashboard

 

22 February 2023

Version: UI 2.0.143 / API 2.0.94 🚀

New 💡

• Ability to add custom labels to individual-level channel and campaign events in the Optimize dashboard

 

21 February 2023

Version: UI 2.0.142 / API 2.0.94 🚀

New 💡

• The top navigation bar has been simplified to make it easier to find what you need:
  • Optimize (what's working and what's not working—your winners and losers)
  • Observe (the same event detection & correlation dashboard you know and love, rebranded)
  • Report (list of reports—same as before)
• Reorganization and consolidation of key Alembic product features:
  • Annotations and Media Library have been moved into the user dropdown
  • Media Valuation is replaced by and will continue to be integrated into the new Optimize dashboard
  • Hype & Flow and Resurgence have both been replaced by the new Social Impact report
  • Social media posting has been sunsetted

Fixed 🛠

• Logging into Alembic no longer redirects you to Link Accounts when you are not a Link Only user

 

1 February 2023

Version: UI 2.0.137 / API 2.0.94 🚀

New 💡

• New Optimize dashboard that shows how well your media mix is doing toward the different goals your business may have (building brand, generating demand, driving interaction, powering conversion)
• Detections & correlations for social media engagement in the Intelligence Dashboard

 

10 January 2023

Version: UI 2.0.128 / API 2.0.94 🚀

New 💡

• New Social Impact report that breaks down your impressions, engagement, and shares by whether they're from posts published in the time period or posts that were published previously

 

3 January 2023

Version: UI 2.0.125 / API 2.0.94 🚀

New 💡

• Users now have more control over their linked accounts and can move them between containers in the revamped Link Accounts page
• Users can now filter events by Type in the Correlation Details Side Drawer
• The new Annotations page contains a list of all annotations for a container, along with their associated correlations
• Users can now set which reports they do/don't want to detect events for in 3rd Party Media Settings

Fixed 🛠

• Increased data integrity (IG Reels, LinkedIn Video, daily impression counts, Shortlink analytics, GA/AA)
• Descending sort by Valuation Change Δ (within type) in Dashboard events table
• Alpha sorting for 3rd Party Media reports (within type) in Channel Selector
• Improved error handling for report creation in 3rd Party Media

 

6 December 2022

Version: UI 2.0.124 / API 2.0.94 🚀

New 💡

• Adobe Analytics users can now see analytics for unique users in addition to total users in Web & Apps

 

22 November 2022

Version: UI 2.0.122 / API 2.0.94 🚀

New 💡

• Adobe Analytics users can now see analytics for channel and campaign traffic and on-site search in Web & Apps
• Google Analytics (GA3/GA4) users can now see analytics for channel and campaign revenue in Web & Apps

Fixed 🛠

• Show More button in detected events Side Drawer freezes app

 

18 November 2022

Version: UI 2.0.120 / API 2.0.94 🚀

New 💡

• Support for annotations in the Intelligence Dashboard
• Adobe Analytics users can now see detections & correlations for channel and campaign traffic and on-site search in the Intelligence Dashboard
• Google Analytics (GA3/GA4) users can now see detections & correlations for channel and campaign revenue in the Intelligence Dashboard

Fixed 🛠

• Not showing data for Pages in Web & Apps when viewing larger time frames (e.g., 90 days, 1 year)

 

10 November 2022

Version: UI 2.0.116 / API 2.0.94 🚀

New 💡

• Support for custom Shortlink domains (e.g., http://custom-domain.co)

 

8 November 2022

Version: UI 2.0.114 / API 2.0.94 🚀

New 💡

• GA4 users can now see detections, correlations, and forecasts for conversions in the Intelligence and Prediction Dashboards
• Support for Instagram Reels

Fixed 🛠

• Audience by Gender and Total Audience not populating in Social CV
• Text overflow and error handling in 3rd Party Media
• Channel Selector not clearing in Organization Tree
• Page linking in Organization Tree

 

2 November 2022

Version: UI 2.0.113 / API 2.0.94 🚀

New 💡

• Google Analytics (GA3/GA4) users can now see analytics for channel and campaign traffic in Web & Apps

Fixed 🛠

• Text overflow in 3rd Party Media

 

1 November 2022

Version: UI 2.0.110 / API 2.0.94 🚀

New 💡

• Google Analytics (GA3/GA4) users can now see detections & correlations for channel and campaign traffic in the Intelligence Dashboard

Fixed 🛠

• Disallow adding same Adobe Analytics account twice
• Length undefined for mentions in Mention Details Side Drawer