FAQs

General

• Can I see the platform first?
• How is Alembic different from other companies with access to the same data?
• How long does it take before Alembic displays results?
• How many users can we have on the system?
• Is Alembic GDPR-compliant?
• Is Alembic SOC 2-compliant?

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Containers & Data

• Can I export my data?
• Does Alembic support nested containers?
• What happens to my data if an account is unlinked?
• What is a container?
• What is the container limit, if any?

Attribution & Cookies

• How does Alembic differ from Multi-Touch Attribution (MTA) models?
• How would MTA and Alembic work together? Or are we abandoning MMM, MMA, MTA, LTA, etc., for Alembic?
• What is Alembic's new model of attribution?

Detections & Correlations

• Can customers tune the detection or correlation algorithm?
• How does container tuning work?
• List of detection types
• What does Alembic mean by "detection"?
• What is a correlation?

Earned & Owned Media

• How does Alembic measure earned media?

Paid Media

• How does Alembic handle paid media?
• What types of paid media does Alembic support?
• Where does Alembic get its PR data from?

Referral Traffic & Mentions

• How does Alembic measure brand awareness?
• How does Alembic track referral traffic?

Web Analytics & Apps

• Does Alembic support Google Analytics 4? If so, do they support all event types?
• How is Alembic different from Google Trends?

Data Providers

• List of supported U.S. TV networks
• List of supported U.S. radio stations
• List of supported non-U.S. TV networks and radio stations

Integrations

• Can we integrate Amazon?
• Can we integrate HubSpot?
• Can we integrate Shopify?
• Log in with SSO

User Interface

• Can different users have different views?

Product Updates

• Release notes