Alembic would suggest that you maintain multiple models for measuring customers and attribution when you first start using our platform. We would suggest maintaining them side-by-side to compare. As your comfort level grows with Alembic’s attribution approach, you will be able to decide which models to embrace and which to stop supporting.
How would MTA and Alembic work together? Or are we abandoning MMM, MMA, MTA, LTA, etc., for Alembic?
