Alembic handles paid media by collecting all of your own posts in addition to all of your paid ad campaigns in the form of social media posts and articles. It tracks the engagement, views, and shares, as well as the number of articles. Alembic converts these share totals and article totals to a numeric value the same way it does for earned media. It multiplies your share and article totals by the values listed in the Valuation Model associated with each container. This is the "cost to recreate."
How does Alembic handle paid media?
