Alembic collects and displays many of the same metrics that social monitoring and listening companies collect. Brand awareness is the measure of how many people in your target audience know about your company. This is often reflected in "reach" of mentions, or how many times your brand name was seen online. Alembic can provide a Competitive Intelligence report, which can be created to show what your brand share is in PR and news compared to your competitors.
How does Alembic measure brand awareness?
