Google Trends provides insights into the virality of topics and search terms based on a sample of actual search requests made to Google. The data is normalized based on relative rank by region, categorized based on the topic of the search query, and aggregated. This allows Google Trends to display interest in a particular topic from around the globe or down to city-level geography. Google Trends cannot determine popularity or opinions about a certain topic. It can only provide information about how frequently the topic is being searched.
Unlike Google Trends, Alembic can detect activity from its news & PR source, such as blog article shares, and look for correlations across your marketing channels, including transaction and conversion data. These correlations can distinguish what viral topics and posts are driving traffic to your website and leading to conversions, and which are not. Google Trends can pick up whether a particular topic is trending and being searched for frequently, but Google Trends cannot attribute viral search activity to any events relating to your marketing, especially revenue. Alembic is the only marketing platform in the world today that can detect and correlate events across your entire media mix in near-real time without requiring any additional cookies.