The Intelligence dashboard provides text summaries of how your media mix impacts downstream conversions, helping you identify what to amplify or adjust in your strategy. Intelligence reports are generated from causal chain data identified in the Causal dashboard.
You can create custom Intelligence reports focused on specific campaigns, events, or keywords within defined time periods.
Creating a Custom Intelligence Report
1. Navigate to the Causal dashboard by clicking Causal in the main navigation bar.
2. Click the filter icon (located to the right of the date picker) to open the filtering panel.
3. In the filtering panel's search bar, enter a keyword, campaign name, or event you want the Intelligence report to analyze, then click Generate Intelligence.
4. In the popup window that appears:
- Enter a descriptive title for your custom report
- Click Generate
5. Report generation takes up to 10 minutes. Once complete, navigate to the Intelligence dashboard by clicking Intelligence in the main navigation bar.
6. Your custom report will appear in the Custom section of the right-side panel. Click the report name to open it.
7. To delete a report, click the red trash icon next to the report name.