The Validate page is where you access all reports available in Alembic.

Navigate to Validate

To see the full list of reports available in Alembic, navigate to the Validate page by clicking Validate in the navigation bar.

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Reports

Alembic contains the following reports:

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Social Media

Social Media displays the results for all your social media accounts. It provides detailed social metrics and KPI bands for setting goals, breaking out metrics by a single post, and understanding social demographics.

3rd Party Media (Premium Feature)

3rd Party Media gives you a holistic view of your brand’s traction across essential 3rd party channels, including TV, Radio, Podcast, and Web (i.e., news/PR). In this view, you will be able to track your brand’s raw mention count, the corresponding ratings/impact of those mentions, and a new proprietary metric we at Alembic call the “narrative.”

3rd Party Media is a premium feature. Contact Alembic Support (support@alembic.com) to upgrade.

Web & Apps

Web & Apps displays the results for all your web and app accounts. It provides detailed metrics from all connected web and app analytics sources, such as Google Analytics or Adobe Analytics.

Salesforce (Premium Feature)

Salesforce shows your by-dimension funnel performance, ROI, and projected time-to-close of new deals.

Competitive Intelligence

Competitive Intelligence enables you to compare multiple Web reports (3rd Party Media) against one another. It is often used for competitive analysis.

Shortlinks

Shortlinks allows you to create shortlinks and provides the analytics associated with them. Shortlinks are condensed, customizable URLs (e.g., https://albc.us/earthday22) that you can use to track specific campaigns and direct traffic across social media channels, email, blogs, etc.

Organization Tree

The Organization Tree displays the active containers visible to you for your account.

Targeting

Targeting provides large-scale demographic and psychographic survey data, refreshed regularly.

Documents

Documents contain reports based on custom data sets (if provided), which offer deeper insights using the specific metrics and filters that were established.

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